What is Direct Response TV?
What is Direct Response TV good for?
What are the benefits of a Direct Response TV campaign?
What are the different typs of DRTV commercials?
What kinds of products do best with DRTV infomercials?
Is DRTV media different than brand commercial media?
Do people really buy in the middle of the night off the TV?
How do you measure success of a DRTV campaign?
What happens if my DRTV campaign performance starts to fade?
Do I need to have upsells for a successful DRTV campaign?
What other options are available for me to market my successful infomercial brand and product?
How long does a typical long form infomercial production take?
What percentage of DRTV sales are online vs. on the phone?
Do I need a website to have a successful DRTV campaign?
Do I need to offer phone sales, telemarketing and a call center to take orders?
Is the infomercial product unique and revolutionary?
For online DRTV sales, do I need a mobile website?
Can you show dramatic results with the products?
Does the infomercial product have mass appeal?
What is the sustainable DR Margin?
Can the product be demonstrated?
Does the product offer a great and unique value?
Do I need a celebrity for a successful infomercial?
What has a higher long term cost, DRTV production or media buying?
What networks, programs and station offer DRTV spots?
Should I run a media test for my infomercial?